Skip to main content

A Comparison Of Twitter and Facebook Usage In Zimbabwe

Twitter and Facebook are some of the most popular social platforms in Zimbabwe. Having used both platforms for some time, I noted a difference in users of the apps. I will tell you my observations which I believe digital marketers and start-ups in Zimbabwe will find helpful.

It is imperative when you want to create an online strategy, to know which platform to choose in order to reach out to your intended audience. If you do not already have a presence on social media - this article, I hope, will help you make a better decision. By this stage, I believe you have already created a buyer persona and you know your target audience but you now want to enter the Zimbabwean market or you are already running a successful business in Zimbabwe but you want to have a presence on social media. Only growth hackers in the digital marketing realm are allowed to act without being data-driven as they will be experimenting to find out what works best for their organization.

Facebook has more users globally than Twitter and this is also the same in Zimbabwe. However,  there is a clear distinction between the users of each platform.

Geographic location: the platform is used nationwide.

Age: I believe the statistics which state that most Facebook users are between the ages of 25 and 34 are valid in Zimbabwe. When I used to run campaigns on the platform, I would get the most out of my budget by selecting that age range.

Behaviour: A majority of low-income earners and those who are not much educated are found on Facebook in Zimbabwe. The users are eager to follow new pages which tickle their fancy. However, their choice for Facebook is mainly because of the data bundles for this platform and the fact that Facebook as a search engine has become an affordable source of information. Since most of the users are low-income workers they rarely click on links which take them away from the Facebook platform except when they are at work, that is when some of them can access the internet using computers at their workplaces. Some can also use free WiFi during breaks and lunch. You therefore should not expect to generate many leads in the form of traffic to your website from Facebook in Zimbabwe.

Twitter does not have as many users as Facebook.

Geographic location: users are mostly found in big towns and cities namely,  Harare, Bulawayo,  Mutare, Gweru, Chitungwiza and Masvingo.

Age: All age groups from teenagers to mature adults

Behaviour: The majority of Twitter users are students in universities, business people and budding entrepreneurs. Generally, most of them are learned. They can afford bundles and enjoy leading private lives. If you want to generate leads, this is the platform to use.


Popular posts from this blog

Best Dating Apps in Zimbabwe

Tinder is one of the most popular dating apps. However it is used mostly in upmarket suburbs and it is not useful in some areas, especially the ghetto. 

Jaumo is best for those who do not want to reveal their true identity. This is ideal for new people on the dating scene since it helps them build confidence knowing that nobody will ever know their personal details like email or phone number. However this can be taken advantage of by people with sinister intentions. Women especially end up falling prey to men with evil intentions. 

Badoo is our favourite. It is trendy just like Tinder and has users across the social divide. What we like the most about Badoo is its face recognition feature. It can verify if the profile picture is really of the person behind the profile. It takes less than 5 minutes to get verified. To avoid scammers and those who are into cat phishing, users should chat with other verified users. Badoo verifies from the profile picture up to the email and phone number. L…

How Econet helped shape my career

I can code in several languages though I specialize in full stack web development thanks to Econet Zimbabwe.

During the  days when I started writing code in early 2014 I visited the Econet Zimbabwe website and found that they had some zero rated websites. This meant that, as an econet subscriber, I could access some sites for free without the need to buy any internet bundles.

The zero rated content was arranged into different categories and I headed to the education section where I started reading articles on coding. I enjoyed the tutorials titled "Learn Python The Hard Way". I followed most if not all the instructions on a PC I had assembled by myself. I became proficient in coding in Python.

My relationship with econet did not end in learning to code from zero rated content. In 2016 while attending a course in photojournalism I met a guy who was interested with my achievements in coding, by then I had already become a Google developer and I had published an app in the Play…

How to make money from home in Zimbabwe

It is not a hoax, it is real. Making money from home is a possibility which needs to be explored. All you need is a smartphone at least and the will to succeed.

There are several ways you can achieve this. Let's start with some services which are based on some websites that you can offer.

Airbnb should be your first stop (to those who own a house) if you need to try a few of the ways on how to earn a living from home. All you need to do is list a room on Airbnb and provide guest house services. Such guest houses are proving to be popular to many people nowadays considering their affordability and privacy.
Blogging. You can also make money from blogging. If you have a website or a huge following on social media, you can join an affiliate program. I recommend Share a Sale. Go on to their website and find a sponsor so that you get paid for great content.

Affiliate programs can make you earn a living. You might not have a website but a large following on social media. Being an affiliat…

Best app to stream to your Roku or Kwese play

Kwese play which is roku powered, is a device that brings more fun when it comes to entertainment in the home. One of the features I like the most is the ability to cast from a mobile device to a TV. All you need to do is go to the app store on the TV and choose the right app for casting. We tried on an android tablet the Allconnect app and another one called All Screen. The latter won. All Screen is the best app for casting to your TV when using a Kwese play device. To use it you install the app on both the Kwese play and on your phone. Open the app on your phone and choose casting device which in this case is the roku or Kwese play device. If the settings allow it the app will open automatically on your TV and you can enjoy watching videos, audio and photos seamlessly without lagging or buffering as well as using your mobile data.

Google Drive Direct Link Generator

Google Drive Direct Link Generator

Do you have any files on Google Drive that you would like to share with others so that they can easily download them? We all know that if you share a file from Google Drive the person you send the link to can not directly download the file. The file first opens in Google Drive before and then one has to click on the option to download. Follow the instructions below on how to make any file saved on Google Drive downloadable by just clicking on a link.


Step 1 You must have a file saved on Google Drive. If you do not have it yet then upload a file to Google Drive.

Step 2 Click on the file you have uploaded on Google drive and turn on link sharing.

Step 3 Now edit permissions on the link sharing so anyone with the link can view.

Step 4 Now go on to the file and click. An option to copy the file's link will appear. Copy the link.

Step 5 Now go and paste the link into the above link generator and click the generate button.

A new l…

How to write and compile code as well as to publish android apps on a smartphone.

Getting Started
There is a guide which I recommend that you read first. It contains a list of all the resources you might need in developing android applications on smartphones. Some of the resources are required for accessing the full course content or for one to be able to carry out practicals as well as for providing the means to interact with the tutor. However, if you want to jump into the course click here.

Prior knowledge of how to develop simple android applications is an advantage as this course mainly focuses on how to use smartphones in the development process and therefore does not dwell much on teaching an in-depth knowledge of how to create different types of Android apps. However, if you are totally new to Android development you can still be able to learn how to write code and complete this tutorial at the same time by reading Java for Dummies and Android development for Dummies. How lessons will be conducted
The tutorial is self paced and most of the learn…

Mxq pro 4k review

Android 7.1.2 Nougat
16GB storage
CPU ...
Graphics ... (update) The Mxq pro 4k device functions flowlessly in most cases. If you encounter any problems like failure to cast certain videos it is most likely the fact that your TV might not support the codecs in that particular video.

After testing the Android TV box I realised that it was nowhere nearer to a Roku. If you expect to play movies by either mirror casting your phone or downloading to the internal storage of the device then you are bound to be disappointed.

Mxq pro 4k device is only good for presentations and reading online news and checking emails on the TV if you find it convenient to do that. It is also good but not perfect for playing music videos. This is because of the issue of codecs that your TV might encounter as I alluded to earlier on. The other use for the box is as a WiFi access point. Just connect  an Ethernet cable to the device. This is so far its main advantage over other devices like the Rok…

How To Use An Electric Iron When Off The Grid

Most people in Zimbabwe resort to the use of gas stoves when there is a power outage. However, you still need to iron your clothes and with an electric iron being the only option available one needs to think outside the box. This post shows you, in pictures, how to use the iron with a gas stove.

1. Light the gas stove and place the electric iron making sure that the flames do not reach the plastic parts of the iron.

2. Keep the iron on the stove for a minute or so or until it's warm enough.

3. If you do it right, your electric iron will still function when you connect it to the grid.

Free web hosting for all types of users.

Hostinger offers Free web hosting which supports back end integration. It is better than blogger and WordPress when it comes to web development. Ideal for developers to horn their skills.
Great for hosting a project for inclusion in a portfolio. They have two solutions. First one is 000webhost. You can check out my sample site. Shona Dictionary/ The other one is paid-hosting. I found it cheap although the control panel was not user-friendly. Maybe it was because i am accustomed to using Dreamhost.

Computer Programming, how to get started.

Writing a computer program is basically known as writing code by geeks, computer nerds or whatever you like to call them. I am a technology enthusiast with about five years experience in writing code just for fun and I know the challenges that beginners can face and how to overcome them. Let me start with the FAQs, frequently asked questions.

Do I need to be good in mathematics to do computer programming? The answer is a resounding NO. Your knowledge of mathematics should tally with the level of calculation if any, that your application is expected to carry out. A program to calculate BMI ratio (body to mass index ratio)  only needs the basics that is multiplication, division, addition and subtraction. A program like a cockpit simulator might need advanced mathematical principles and most coders rarely find themselves working in such projects. Coders are basically self-taught and do not need a formal education.

Which language is good for beginners? Most people online believe Python is a…